SHOTARA BRAND GUIDE · V3.2

STATUS
Current working identity for product, website and launch materials.

BRAND IDEA
Good ideas are fragile. Shotara catches them, focuses them and gets them made.

MISSION
Shotara keeps good ideas alive from first thought to final upload.

PRODUCT PROMISE
Catch it. Shape it. Shoot it. Ship it.

HERO LINE
Turn a spark into thunder.

MICRO TAGLINE
Ideas to camera.

LOGO · CURRENT DIRECTION
Primary symbol: a bold geometric S cut through a rounded vertical tile.

Meaning:
- S = Shotara, reduced to a direct and ownable symbol.
- Cut = editing, transition and decisive forward movement.
- Rounded frame = the camera, screen and production space around the idea.
- Combined = keep the idea moving from first thought to finished work.

Keep the silhouette bold and readable at favicon and app-icon size. Use the standalone symbol without the wordmark for app icons and small UI placements.

WORDMARK
Shotara set in Space Grotesk Bold / 700. Use the symbol to the left of the wordmark. Default spacing should feel compact, not corporate.

CORE COLOURS
Night: #090A0D
Panel: #111318
Coral: #FF6257
Warm coral: #FF7A70
Spark yellow: #F4C95D
Warm white: #F4F1E9
Muted grey: #A1A4AC

COLOUR ROLES
Night / Panel: primary surfaces and app background.
Coral: primary action, focus, production energy.
Spark yellow: idea moments, highlights and small accents only.
Warm white: primary text.
Muted grey: secondary text.

TYPOGRAPHY
Display / headlines: Space Grotesk · 500 / 600 / 700
Body / UI: Inter · 400 / 500 / 600 / 700
Technical / eyebrow labels: system monospace

VOICE
Practical. Inventive. Sharp. Production-literate. Slightly irreverent.
Use normal creator language. Avoid project-management consultancy language.

GOOD
Catch the thought before it disappears.
Give the right person the job.
Open Working Edits and drop the draft in.
Take the script onto the shoot.

AVOID
Unlock seamless content synergies.
Supercharge your creative ecosystem.
Optimise end-to-end stakeholder workflows.

PRIMARY FILES
shotara-ui-mark-v11.png · transparent standalone mark
shotara-app-1024-v12.png · opaque white + gradient app and desktop icon on Night
shotara-app-512-v12.png · installed white + gradient app icon on Night
shotara-maskable-512-v12.png · edge-to-edge white + gradient PWA maskable icon on Night
shotara-ui-mark-dark-v12.png · default white + gradient mark for dark-mode UI
shotara-logo-white-gradient-v12.png · high-resolution white + gradient dark-background mark
shotara-logo-orange-yellow-v12.png · high-resolution expressive dark-background mark
shotara-logo-transparent-v11.png · black transparent mark for light backgrounds

DARK SURFACES
Use the white + gradient mark by default in navigation, authentication and in-app dark mode.
Use the orange + yellow mark for larger brand moments where more colour and energy are appropriate.

USAGE
Keep clear space around the mark equal to roughly the width of one S stem.
Do not stretch, rotate, recolour individual parts or add shadows inside the mark.
Do not place any mark variant on a background without sufficient contrast.

OWNER
Shotara is a product of Mandarin Monkey Ltd.