Brand · v3.1
Keep good ideas alive long enough to make them.
Shotara is a production system for creators. It starts where the thought appears and stays with it through scripting, shooting, handoff and performance.
Mission
Shotara keeps good ideas alive from first thought to final upload.
Product promise
Catch it. Shape it. Shoot it. Ship it.
Mark
The S that keeps ideas moving.
The new Shotara mark distils the name into a bold geometric S. Its sweeping cut suggests an edit, a transition and forward motion, while the rounded frame keeps it unmistakable at app-icon and favicon size.
Current logo direction
The geometric S is the primary Shotara mark across the app, favicon, mobile icon, Sparks email and brand lockups.
Logo variants
Use white + gradient for everyday dark-mode UI. Use orange + yellow for larger, more expressive moments on dark backgrounds.
Type
DISPLAY · SPACE GROTESK
Ideas to camera.
500 / 600 / 700 for product headings, brand moments and compact UI emphasis.
BODY · INTER
Clear enough to disappear while you work.
400 / 500 / 600 / 700 for interface copy, scripts around the UI and longer explanations.
Colour
Night
#090A0D
Panel
#111318
Coral
#FF6257
Warm coral
#FF7A70
Spark
#F4C95D
Warm white
#F4F1E9
Voice
Creative tool, not workflow consultancy.
Practical. Inventive. Production-literate. Slightly irreverent. Normal creator language beats corporate software language every time.
GOOD
Catch the thought before it disappears.
Give the editor one place to work.
Take the script onto the shoot.
NO
Unlock seamless content synergies.
Supercharge your creative ecosystem.
Optimise end-to-end stakeholder workflows.